Sony has introduced the launch of a brand new model marketing campaign

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    • Sony has introduced the launch of a brand new model marketing campaign


      Sony has introduced the start of a brand new model marketing campaign to promote the newest music experiences to fans called Lost in Music.

      Collaborating The Chain smokers (Grammy award winners) along with other emerging music artists, the company will utilize a mixture of music and virtual reality (VR) with Sony Interactive Entertainment’s (SIE) PlayStation VR. The Lost in Music marketing campaign started at a star-studded event at L.A. Hangar Studios in Los Angeles, California.

      Mixing up immersive theatre, music play and warehouse rave themes, the night was started by the Canadian DJ Vanic adopted by The Lost Kings and then The Chain smokers.

      In December The Chain smokers announced they’d be teaming up with Sony to create a Virtual Reality music video for their latest single, Paris. An exclusive for PlayStation VR, the video will debut on the SXSW Movie Competition in Austin, Texas on 15th March earlier than being made publicly accessible on the PlayStation Store this spring.

      Sony said they are excited to work with The Chain smokers who just received the 59th Annual Grammy Award for Greatest Dance Recording on the “Lost in Music” campaign. Sony is always following new methods to maneuver individuals emotionally, which is also known as ‘Kando’ in Japanese. With “Misplaced in Music,” the goal was to create an immersive expertise by combining music and digital actuality in a approach that only Sony can.

      “Virtual reality has already showed that it can change the way that games are experienced. Sony wanted to take that one additional step and demonstrate a completely new view of entertainment. By way of VR expertise, not only the fans really feel like they are in the music video, they feel like they’re part of the performance. Try to rethink your reality and create a new picture by getting lost into reality.

      Sony Cooperation is on a mission to push the boundaries of music and tech and it would like you to return alongside for the journey. PlayStation® VR is at the heart of this mission and Sony want you to expertise what this incredible new force can do beyond just gaming. So get ready for a series of immersive experiences and online events that will take you to the infinity and beyond.

      Lost in Music website : Sony Lost in Music VR - Virtual Reality Forum, Blog and Videos
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